Why:
    Enter in a new market is a hard task. Sometimes there are just a few players that dominate the complete sector. 
This could be your main advantage. How about if you create a business to compete with your main competitor and end up acquired by him?
		            This could be your main advantage. How about if you create a business to compete with your main competitor and end up acquired by him?
How:
    Creating a similar business and offering services for free in order to attract audience and end up being acquired.
  
		            What:
    Website with services for free in order to attract audience and get acquired by the main competitor.